Batho ba bangata ba nahana hore matšoao a dijithale a reka skrini feela ebe o hokela USB drive ho bapala livideo. Digital Signage Solutions ke sistimi e felletseng-ea hardware, software, content, le network kaofela li tlameha ho kopana. Li teng hohle: mabenkele a mabenkele, boemafofane, mabenkele a mabenkele. Lits'oants'o tsa ho odara tsa McDonald's, liphatlalatso tsa lintlha tsa sefofane sa Capital Airport, matšoao a litheko tsa mabenkele{4}kaofela li oela tlas'a sehlopha sena.
Ha ho bapisoa le li-poster tse hatisitsoeng tsa setso, phapang e kholo ke hore litaba li ka ntlafatsoa ka matla. Letšoao la foam board le nka beke hantle, halofo ea khoeli ho mpefala, ho tloha ho moralo ho isa ho ho fanyeha-lithekiso tsa flash ha li khone ho tsoela pele. Ka matshwao a dijithale, diphetoho tse entsweng mokokotlong o ka morao ho isa pheletsong e ka pele ka metsotswana. Motho a le mong a ka laola likete tsa li-skrini naheng ka bophara ntle le ho tsamaea. Nielsen o entse lipatlisiso tse bonts'ang li-skrini tsa dijithale li fumana makhetlo a mane ho feta tekanyo ea tlhokomelo ea li-poster tse sa fetoheng. E fapana ho ea ka maemo, empa tatellano-ea{7}}phapano ea boholo ke ea sebele.
(Thepa ea lefats'e ea 'maraka oa matšoao a dijithale e hakantsoe ho $28.83 bilione ka 2024 mme ho lebelletsoe hore e tla fihla ho $45.94 bilione ka 2030, e hola ho CAGR ea 8.1% ho tloha 2025 ho isa 2030.) qotso{{7}https://www.grandviewresearch.com/industry-analysis/digital-signage{12}}maraka
Bothata ba 'Nete Ha ho Motho ea Buang Pele
Merero e mengata haholo moo li-skrini li kenngoeng, litaba ha li fetohe ka likhoeli tse tharo, 'me li fetoha marako a ka morao ho seng motho ea li shebang. Thepa ke sebaka sa ho qala{1}}haeba litaba li sa tsamaee hantle, li senyehile. Taba ena e hloka ho hatisoa hobane ke moo merero e mengata e sa tsamaeeng hantle.
Motsamaisi oa tšebetso lebenkeleng la mabenkele o ile a etsa lipalo: pele, ho fetola thepa ea papatso mabenkeleng a 1,500 naheng ka bophara ho bitsa li-yuan tse 100,000 nako le nako. Hona joale motho a le mong o e tšoara ka halofo ea hora. Poloko eo e le 'ngoe e ile ea khutlisa matsete a thepa nakong ea selemo. Hore na e nepahetse ha e le hantle ha ho tsejoe hantle, empa ho ea ka tsela ea eona ea utloahala.
Kahoo potso ha se feela "ke reka hardware efe"-ke hore na u na le mesifa e sebetsang ho boloka ntho e phela ka mor'a ho e kenya.
CMS: Qala Mona, Eseng Ka Lits'oants'o
Ntle le CMS, ntlafatso e 'ngoe le e' ngoe ea litaba e hloka hore motho e mong a etele sebaka ka seng ka drive ea USB. Lebenkele le le leng le khona ho laoleha; mabenkele a lekholo ha a laolehe.
CMS e laola eng? Tlhahiso ea dikahare (sehlophisi sa thempleite), manane a bapalwang (tatellano, nako, diphetoho), kemiso (ke dikahare tse bapalang skrineng sefe ka nako efe), kabo (ho sutumelletsa dikahare ho libapali ka marang-rang), ho beha leihlo (maemo a inthaneteng, litaba tsa ho bapala, litaba tsa Hardware kaofela li bonahala ka morao). Ke mesebetsi e mengata e kentsoeng tsamaisong e le 'ngoe, ke ka lebaka leo khetho ea CMS e leng bohlokoa haholo.
Tloaelo e tloaelehileng tšebeletsong ea lijo: bapala menu ea lijo tsa hoseng hoseng, fetola ka boomo ho lipapatso tsa lijo tsa motšehare motšehare, fetola hape mantsiboea. Ha ho motho ea lokelang ho e shebella.
Dikgetho tsa ho tsamaisa
Mekhoa e 'meli ea phetisetso: cloud and on{0}libaka. Cloud e ea sebetsa-'me-e bapala, ea hlokomela{4}mahala, e fumaneha kae kapa kae, 'me e se e sebelisoa haholo-Lintlha tse netefalitsoeng tsa Patlisiso ea 'Maraka li re e feta 60% 'me ea hola. Ho-maemo ho lumellana le maemo ao ho nang le litlhoko tse thata tsa ts'ireletso ea data kapa maemo a mabe a marang-rang.
Moo Batho ba Chesoang
Khetho ea CMS ke moo ho leng bonolo ho kena marabeng. Lihlahisoa tse ngata 'marakeng li shebahala li tšoana ka likarolo empa li fapana ka makhetlo a leshome. E hlile e ferekanya le ho batho ba indastering.
Lintlha tse 'maloa tsa bohlokoa. Taba ea pele, etsa liteko tsa 'nete ka linako tsohle-ka nako ena u sebelisa litaba tsa 'nete, u se shebe feela PowerPoints ea barekisi. Taba ea bobeli, hlakisa mofuta oa litefiso-sekrineng{{4}ka 'ngoe kapa-mojule ka 'ngoe, maraba a mangata moo ho leng theko e tlaase empa polokelo le li-bandwidth li bitsa chelete e ngata. Taba ea boraro, hlahloba maemo a tšoanang-litlhoko tsa indasteri{8}}ho fapana le litlhoko tsa lipalangoang, litaba tsa boiphihlelo ba barekisi.
Barekisi ba malapeng ba kenyelletsa Goodview, Touchwo, Anvo le Sunmi. Linaha tsa machaba li kenyelletsa Scala, Meea e Mene, le Broadsign. Bakeng sa libaka tse 'maloa le litekanyetso tse thata tsa lichelete,{2}}open source Xibo ea sebetsa, empa bokhoni ba tekheniki boa hlokahala bakeng sa ho itlhokomela.
Fumana litlhahiso ho tsoa ho barekisi ba 3-5 bakeng sa papiso e otlolohileng. E hloka li-quotes-hardware, software, ts'ebetsong, le litefiso tsa selemo le selemo tsa tšebeletso tse thathamisitsoeng ka thoko. Mantsoe a qotsitsoeng ka bongata a pata maqheka habonolo.
Joale Ha re bue ka Hardware
Hlahisa li-terminals
Bontša litheminale{{0}moo basebelisi ba bonang litaba{1}} li thata ho khetha ho feta kamoo batho ba bangata ba nahanang.
LCD e theko e tlaase, e khanya ka ho lekaneng, 'me e sebetsa hantle ka tlung. LED e na le khanya e phahameng 'me e nolofalletsa ho kopanya ho se nang moeli; li-skrini tseo tse kholo boema-fofane le mabenkeleng ke LED. OLED e na le mebala e metle haholo 'me e khona ho kobeha, hangata e sebelisetsoa ho bonts'a mabothobotho, ka litheko tse majabajaba tse lumellanang. E-lisebelisoa tsa enke li na le tšebeliso e tlase haholo ea matla 'me li hlakisa khanya ea letsatsi, li loketse lintho tse sa fetoheng joalo ka litheko{4}}ke seo Hema a se sebelisang. Ho na le mefuta e meng hape, empa tsena tse 'ne li akaretsa hoo e ka bang 95% ea lits'ebetso tsa masimong.
Khetho ea skrine e itšetlehile ka tikoloho ea ho kenya, sebaka sa ho shebella, litlhoko tsa khanya, le lihora tsa ts'ebetso. Ka kakaretso, 10-12 inches ea boholo ba skrine ka mithara ea sebaka sa ho shebella e bonolo. Ka tlung, 300-500 nits e lekane; ka leseli la tlhaho, 700+ ea hlokahala; kantle ho naha ho hloka bonyane li-nits tse 2,500 ho qothisana lehlokoa le letsatsi, hammoho le IP65 ho thibela metsi le lerole, mocheso o pharalletseng ho tloha ho -20 degrees ho ea ho +50℃, anti-vandal le shatter-proof-lists lia eketseha. Ntho e ka sehloohong e nkiloeng ke hore ho romelloa ka ntle ho theko e boima haholo ebile ho rarahane.
Lits'oants'o tsa khoebo le li-skrini tsa bareki li kanna tsa ba le lintlha tse ts'oanang pampiring, empa ts'ebetso ea 'nete e arohane ka lefatše. Ho senya mocheso, bokhoni ba ts'ebetso ea 24/7, bophara ba bezel kaofela li fapane. Batho ba bang ba sebelisa lithelevishene tsa lapeng ho boloka chelete; ka mor'a likhoeli tse tharo, -chesa, ho chesa ho fetelletseng, 'me ba khutlela ho li-skrini tsa khoebo. Sena se etsahala hangata ho feta kamoo baetsi ba batlang ho lumela. Samsung, LG, Hisense, le BOE kaofela ba fane ka mela ea lihlahisoa tsa lihlahisoa tsa khoebo, 30% -50% e theko e boima ho feta tekanyo ea bareki, empa phapang ea botsitso le bophelo bo bohlokoa.
Tsela ea ho Tsamaea: Boemo bo Feteletseng ba Lipalangoang
Ha re bua ka litlhoko tsa hardware, maemo a lipalangoang ke moo lintho li bang sehlōhō. Capital Airport T3 e na le li-screens tse fetang 2,000-maemo a sefofane, liheke tsa ho palama, likoloi tsa thoto{5}}e tlameha ho hokahana le litsamaiso tsa lifofane ka nako{6}}ka nako ea 99.9%+ ka nepo. Litieho kapa liphoso li bolela hore bapalami ba sieo lifofane. Maemong ana, botsitso bo bohlokoa ka makhetlo a likete tse leshome ho feta lipopae tse majabajaba. Ha se ntho e nyane e ka amang li-integrator.
Hape ho na le mabenkele a -a boemo bo phahameng ba setereke, a mangata a ntse a sebelisa lisebelisoa tse ikemetseng, a kopitsa litaba ka USB drive bakeng sa ho bapala. Moo maemo a marang-rang a fokolang kapa tekanyo e nyenyane, mokhoa ona o ntse o le teng. Ha se tharollo e 'ngoe le e 'ngoe e lokelang ho ba ea bohlokoa-.
Media Players
Khutlela ho setup se tloaelehileng. Libapali tsa media ke borokho lipakeng tsa software le ponts'o{1}}ho amohela litaelo, ho hlophisa lifaele, ho hlahisa matshwao. Ena ke karolo e atisang ho ferekanya batho haholo.
Lintlha tse peli tsa sebopeho. Libapali tsa kantle ke mabokose a ikemetseng a amanang le li-skrini ka HDMI, a nang le ts'ebetso e laolehang le lintlafatso tse bonolo; BrightSign, Advantech, le Giada ke mehlala e tloaelehileng. E hahiloe ka-ka li-chips tsa SoC ka har'a skrini, e bonolo ho e sebelisa ebile e theko e tlase, empa e sebetsa e lekanyelitsoe ebile ho thata ho e ntlafatsa; Samsung le LG li sutumelletsa tsena.
Joang ho khetha? Latela ho rarahana ha litaba. Phetoho ea mantlha ea litšoantšo le lifitio-SoC kapa 300-400 yuan Android box e lekane. Lipopae tsa HTML5, -meralo ea libaka tse ngata, lifitio tsa 4K{12}eba libapali tse 1,500-4,000 tsa li-yuan. Tšebelisano e rarahaneng kapa li-PC tsa indasteri tse sebelisang komporo.
Mehopolo ea Marang-rang
Sebelisa maqhama a marang-rang ha ho khoneha; haeba ho se joalo, WiFi kapa 4G. Taba ea bohlokoa ke hore u seke oa lebala ho khutla ha marang-rang-ha marang-rang a theoha, sebapali se lokela ho tsoela pele ho bapala ho cache ho e-na le ho hlahisa skrine e ntšo e nang le phoso. Sena se hlokomolohuoa hangata, ebe ka letsatsi le leng marang-rang a theoha, mabenkele ohle a ea batsho, ebe joale ho na le masoabi ka ho se khethe tharollo e tšepahalang.
Retail: Moo boholo ba Sena se hlileng se sebelisoa
Motsamaisi oa sebaka o okametse mabenkele a mangata ka liphahamiso tse ncha beke e 'ngoe le e 'ngoe. Na u itšetlehile ka ho hatisa liphoustara, thomello ea thepa, le ho romela ka letsoho? Ha thepa e fihla, nako e se e fetile. Matshwao a dijithale a ka fihlella "qeto e entsweng ntlo-kgolo metsotsong e leshome e fetileng e hlaha dikrineng mabenkeleng naheng ka bophara metsotso e leshome hamorao."
(Phuputso e entsoeng libakeng tse 'ne tse hlahelletseng tsa mabenkele Netherlands e bokelletse maikutlo a bareki ba 24,000 le lipuisano tse 1,562. Liphuputso li senotse hore 85% ea bareki ba lumela hore livideo tsa dijithale tse bonts'itsoeng lifensetereng li ntlafalitse setšoantšo sa lebenkele le leng le le leng. lintlha tse hlahang lipontšong.) Reference Case Data{10}https://www.retailcustomerexperience.com/news/popai-research-digital-window{16}}signage{17}}ea eketseha{18}}leoto/
McDonald's: The Benchmark
McDonald's ke letšoao la ho e etsa hantle. Ka 2019, ba sebelisitse lidolara tse limilione tse 300 ho fumana Dynamic Yield le ho hlahisa limmapa tsa AI-tse tsamaisoang ke AI mabenkeleng a 38,000 lefatšeng ka bophara, ba lokisa likhothaletso tse ipapisitseng le boemo ba leholimo, nako ea letsatsi, thepa le bolelele ba tatellano. Litlaleho tsa bona tsa lichelete li re koloi-ka kakaretso ea boholo ba litekete e eketsehile ka 5-6%. Empa ba na le lihlopha tse inehetseng tse shebelletseng lik'hamphani tse ngata ha li khone ho etsa joalo. Lisebelisoa tseo McDonald's a ka li abelang bothata bona li fapane haholo le likhoebo tse tloaelehileng.
Ehlile Ho Etsa Morero
Litlhoko Pele, Thepa Hamorao
Taba ea pele, hlakisa litlhoko{0}o se ke oa potlakela ho khetha lisebelisoa.
Li-skrini li tla kenngoa hokae? Ka hare kapa ka ntle? Lebota{{0}e kentsoeng, pilara, fensetere, kapa siling? Libaka tse fapaneng li na le litlhoko tse fapaneng ka ho felletseng tsa boholo, khanya, le mekhoa ea ho kenya. Ho tla bapaloa litaba life? Potoloho e nepahetseng ea setšoantšo/lifitio kapa -ke kopanyo ea data ka nako? Ho hlokahala bokhoni ba ho ama? Ke mang ea etsang litaba, 'me li nchafatsoa hangata hakae? Libaka tse kae? Lebenkele le le leng le mabenkele a lekholo li hloka mekhoa e 'meli e fapaneng. Chelete ea lichelete ke efe? Lits'oants'o tsa khoebo tsa 55-inch li tloha ho li-yuan tse 3,000-4,000 ho isa ho li-yuan tse 30,000-40,000; CMS e tloha ho litefiso tsa mahala ho isa ho tsa selemo le selemo tsa makholo a likete. Ntle le moralo oa tekanyetso, khetho e ke ke ea qala.
Karolo ena e lokela ho hlahisa tokomane e hlokahalang-lenane la libaka, tikoloho ea ho kenya, mofuta oa litaba, litlhoko tsa ts'ebetso, le moralo oa lichelete kaofela tse ngotsoeng ka ho hlaka. Ho reka, ho bapisa litheko, le puisano ea barekisi kaofela li itšetlehile ka tokomane ena.
Lipatlisiso tsa Sebaka
Ebe ho latela lipatlisiso tsa sebaka. Se shebahalang se le setle litšoantšong se na le lintho tse makatsang tse makatsang sebakeng sa-. Lits'oants'o tsa motlakase li maemong a fosahetseng, lithapo tsa marang-rang tse sa kengoang-ebile li kenya{4}}marako a ke keng a phunngoa. Mohokahanyi e mong le e mong a ka pheta baskete e tletseng lipale tse joalo.
Ho kenya, Kamohelo, Koetliso
Ho kenya le ho laela ho kenyelletsa li-skrini tse ntseng li eketseha, ho hokahanya libapali, ho lokisa marang-rang, ho tsamaisa software, ho kenya litaba, le tlhahlobo e kopanetsoeng. Sebaka se tloaelehileng se boreleli se nka halofo ea letsatsi; tse rarahaneng li nka matsatsi a mabeli ho isa ho a mararo. Merero e meholo hangata e tsamaisa libaka tse 'maloa tsa liteko ho rarolla mathata pele ho phatlalatsoa ka bongata.
Kamohelo le koetliso li hlokomolohuoa habonolo. Ho kenya lisebelisoa ke qalo feela; motho o hloka ho e laola kamora moo. Ts'ebetso ea CMS, khatiso ea litaba, ho rarolla mathata ka ntle ho marang-rang{2}}basebetsi ba hloka ho koetlisoa ka nepo. Barekisi ba lokela ho fana ka libuka tsa ts'ebetso le li-FAQ; ho seng joalo, ntho e 'ngoe le e 'ngoe e nyenyane e emela{4}tšehetso ea thekiso, e sa sebetseng hantle.
Kamora ho -Live
Ho thoe'ng ka mor'a ho phela? Mona ke moo mosebetsi oa sebele o qalang teng.
Ts'ebetso ea litaba e hloka matsete a tsoelang pele. Ho theha morethetho oa ntlafatso ho thusa-litaba tsa papatso ho fetoha beke le beke, libono tsa brand li fetoha khoeli le khoeli. Likarolo tsa ho kopanya data tsa CMS li ka thusa liapdeite tsa othomathike ho fokotsa mosebetsi oa matsoho.
Tlhahlobo ea lisebelisoa e tlameha ho tsoela pele. Kamehla hlahloba lipikselse tse shoeleng, ho salla ha sebapali, botsitso ba marang-rang. CMS backend hangata e na le leihlo{2}}shena lenane la tlhokomeliso letsatsi le letsatsi ho fumana mathata pele bareki ba tletleba ka "skrine e bile letšo matsatsi a mararo."
Tlhahlobo ea katleho ke eona feela tsela ea ho paka hore na matsete a ne a le molemo. Metrics e lateloang: sekhahla sa ho bapala, nako ea ho lula ha bamameli, liphetoho thekisong e amanang le eona. Mesebetsi e meng e etsa liteko tsa A/B-meetso e 'meli ea lipapatso ho bona hore na ke efe e tsamaisang thekiso e ngata.
